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1 "correct" answer available( 4 pts) 2 "helpful" answer s available( 2 pts)Two books every entrepreneur should read are (1) Atlas Shrugged by Ayn Rand and (2) Zen and the Art of Motorcycle Maintenance by Robert Pirsig.
Without a doubt, Jack Trout's Positioning. It's the clearest, smartest book on branding out there.
i know it's new but Free: The Radical New Price is going to be an important book. Important for anyone doing business online.
Expert Answer
I tend to read authors more than books…good thinkers produce good ideas. This is clearly a truncated list of authors I like to read:
- CK Prahalad
- Steve Kerr
- Gary Hamel
- Bob Eichinger (Are You Future Agile?)
- Jeffrey Pfeffer
- Mark Huselid
- Jim Collins
- Bill Joyce
- Lynda Gratton
I also like to work with co-authors like Wayne Brockbank, Norm Smallwood, Jon Younger, Steve Kerr, Ed Lawler, and Wendy Ulrich, who teach me.
Dave Ulrich
Dave Ulrich is a cofounder of The RBL Group and a business professor at the University of Michigan Ross School of Business. He has written 15 books about human resources, including "The Leadership Code: Five Rules to Lead." Dave serves on the board of directors of Herman Miller, and is a Fellow with the National Academy of Human Resources. With his colleagues Wayne Brockbank and Jon Younger, he has articulated how the modern HR organization can be organized into shared services, centers of expertise and business partners (HR Value Proposition). He has also co-directed research on over 40,000 respondents about the competencies required for successful HR professionals (HR Competencies).
Why we buy - By Paco Underhill.
It will take you 3 hours to read it, and you will never look at a business transaction the same way for the rest of your life.
Not " the best" but one everyone should read.
If you read Paco's book, follow it up with Buy-ology by Martin Lindstrom, one of the world's preeminent branders. It's on neuromarketing.
Justin,
Thanks. I will check it out.
<edit>
"Only" 167 reviews on Amazon!!! I don't know....![]()
Anything by Malcolm Gladwell. The man is brilliant.
Expert Answer
Here's a good one - especially for helping your small business stand out and be able to compete with the big guys:
Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know by Jeffrey Gitomer. The is man brilliant (and I miss his column in the Atlanta Business Chronicle)!
Kevin Beaver
Kevin Beaver is an independent information security consultant, speaker, and expert witness with Atlanta-based Principle Logic. A Certified Information Systems Security Professional, he has more than 20 years' experience in the industry and specializes in performing independent information security assessments revolving around compliance and information risk management. Kevin has authored/co-authored seven books on information security, including "Hacking For Dummies" and "Hacking Wireless Networks For Dummies." He's also the creator of the Security On Wheels information security audio books and blog, which provide security learning for IT professionals on the go. Check out Kevin's security blog or follow him on Twitter.
Kevin is right!
I came across Jeffrey Gitomer's books. Tons of useful information in there. Wish I found it months ago.
Expert Answer
How to Win Friends and Influence People by Dale Carnegie
George Meszaros
George is the CEO of Webene, a leading web presence solutions provider and new media marketing firm. Webene specializes in web design, graphic design, e-commerce solutions, web application development, custom content management systems (CMS), Internet marketing, Pay Per Click management, Search Engine Optimization, email marketing, and web analytics. Author of Triumph On The Web ? Revolutionize Your Business With Simple Online Strategies. He earned an MBA with an emphasis on Technology Management and an M.S. in Computer Information Systems. He has been a Vistage member since 2005.
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